Releasing the untapped commercial potential of university research

We develop and deploy systems & processes that increase commercialisation outputs and income generating activity for universities.

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Commercialising university research is a complex challenge

Effective approaches must consider a wide range of factors including culture, funding, skills, capacity and strategic alignment.

Our approach is based on insights gained through real-world experience & research

KEY INSIGHT

Researchers want their work to deliver impact beyond academia

KEY INSIGHT

They have loads of ideas with commercial potential

KEY INSIGHT

But, most opportunities aren’t properly defined and validated

KEY INSIGHT

And, no one in the university really knows the commercial value of the research

KEY INSIGHT

This means it’s hard to build the right team and attract resources to progress the opportunities

KEY INSIGHT

Professional services want to help, but they lack the capacity to deliver the level of support required

Our approach is based on insights gained through real-world experience & research

KEY INSIGHT

Researchers want their work to deliver impact beyond academia

KEY INSIGHT

They have loads of ideas with commercial potential

KEY INSIGHT

But, most opportunities aren’t properly defined and validated

KEY INSIGHT

And, no one in the university really knows the commercial value of the research

KEY INSIGHT

This means it’s hard to build the right team and attract resources to progress the opportunities

KEY INSIGHT

Professional services want to help, but they lack the capacity to deliver the level of support required

Our approach is based on insights gained through real-world experience & research

KEY INSIGHT

Researchers want their work to deliver impact beyond academia

KEY INSIGHT

They have loads of ideas with commercial potential

KEY INSIGHT

But, most opportunities aren’t properly defined and validated

KEY INSIGHT

And, no one in the university really knows the commercial value of the research

KEY INSIGHT

This means it’s hard to build the right team and attract resources to progress the opportunities

KEY INSIGHT

Professional services want to help, but they lack the capacity to deliver the level of support required

Our approach is based on insights gained through real-world experience & research

KEY INSIGHT

Researchers want their work to deliver impact beyond academia

KEY INSIGHT

They have loads of ideas with commercial potential

KEY INSIGHT

But, most opportunities aren’t properly defined and validated

KEY INSIGHT

And, no one in the university really knows the commercial value of the research

KEY INSIGHT

This means it’s hard to build the right team and attract resources to progress the opportunities

KEY INSIGHT

Professional services want to help, but they lack the capacity to deliver the level of support required

Our approach is based on insights gained through real-world experience & research

KEY INSIGHT

Researchers want their work to deliver impact beyond academia

KEY INSIGHT

They have loads of ideas with commercial potential

KEY INSIGHT

But, most opportunities aren’t properly defined and validated

KEY INSIGHT

And, no one in the university really knows the commercial value of the research

KEY INSIGHT

This means it’s hard to build the right team and attract resources to progress the opportunities

KEY INSIGHT

Professional services want to help, but they lack the capacity to deliver the level of support required

IN SUMMARY

There’s a failure in the front end of the university commercialisation system

OUR APPROACH

With increased financial pressure, it’s critical there is a strong ROI for any activity. Our approach fuels activity linked to increasing the number of spinouts and licensing deals as well as income from consultancy, CPD and grant funding.

Leads to improved performance against commercialisation KPIs

OUR APPROACH

Considers the unique characteristics of the Institution

Every university is unique, with its own culture, experience, funding levels and commercialisation ecosystem. This means the approach must be designed for the unique situation.

OUR APPROACH

Helps guide how to invest limited resources for greatest impact

Who to support? Which projects to support? What type of support? When should it be provided? The answers to these questions will directly impact the return on investment.

OUR APPROACH

Embeds a sustainable system that supports a culture of commercialisation

It’s important to achieve successful commercial outcomes. It’s just as important to create a culture that supports and celebrates commercialisation. Our approach is not just about short term wins, but about building long term capability and culture.

OUR APPROACH

Enhances existing professional service capacity and capability

By providing effective tools and frameworks it’s possible to empower existing professional service staff to support more commercialisation projects and provide higher value support. In essence increasing throughput without increasing resources.

OUR APPROACH

Increases the quantity & quality of commercial opportunities

By implementing efficient processes for identifying and developing opportunities we’re able to increase the number of high quality opportunities that enter existing university support mechanisms.

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