Richard Crisp: How to turn a personal frustration into a successful venture

In this episode we meet Professor Richard Crisp.  Richard is the Co-Founder and CSO of InSync Labs Limited, a spinout from Durham University who are making it easier for business leaders to access the employee insights they need to make smarter, faster decisions. Based in behavioural sciences, InSync Labs also offers a glimpse of the immense commercial potential living within social science research.

In this episode, Richard shares:

• What he learned from his first failed spinout, and how his second one is different

• Why commercialisation is his preferred a route to impact

• How personally experiencing the problem he’s solving has set him up for success

• Why it's just as important to plan for success as it is to prepare for failure

Richard's story shows the great commercial potential of social science research, and how one failed startup experience can set you up for success in the long-run.

This episode is essential listening for anyone interested in commercialising their research and especially those working in the social sciences.