Brian Quinn: Why co-creating with customers from day one has been a key to success

In this episode, Brian Quinn, founder and former CEO of Wellfish Tech, shares how a conversation with a fish farmer led to a University of the West of Scotland spinout now delivering fish health diagnostics across the UK, Norway, and Canada.

Brian discusses co-creating with industry from day one, translating lab research into tools that work in real-world conditions, and using an industry advisory board to guide development and secure early sales. He reflects on navigating funding challenges and knowing when to step aside as CEO while continuing to support the company’s growth.